Persuasive Technology Lab, Stanford University

The Persuasive Technology Lab creates insight into how computers -- from web sites to mobile phones -- can be designed to change what people think and do. The lab is directed by Dr. BJ Fogg, who also teaches for Stanford's Computer Science Department. Part of our Lab's mission is to share insights widely.

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The Persuasive Technology Lab creates insight into how computers -- from web sites to mobile phones -- can be designed to change what people think and do. The lab is directed by Dr. BJ Fogg, who also teaches for Stanford's Computer Science Department. Part of our Lab's mission is to share insights widely.

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